"Chouchou" was born from my mother. I grew up stealing her jewelry, fighting over pieces we both claimed as ours. She has always had impeccable taste, and jewelry is our shared language.
Her family name, Kapusta, translates to “cabbage” in Russian, which in French becomes “choux,” and ultimately became Chouchou. The name she once dreamed of using for her own jewelry house. I brought it to life in her honor.
With a background in luxury fashion, then immersed in the world of precious metals through my family, this brand became inevitable. A playful answer to an industry that often forgets to smile :)
