The Beginning
Chouchou began at a kitchen table — caviar tins, spoons borrowed from good dinners, things we loved enough to wear instead of just use.
The name goes back further than us: Kapusta, My mothers maiden name, translates to choux in French — Chouchou the name she always dreamed of giving her own jewelry house one day.
I grew up stealing pieces from her jewelry box, then found my way into luxury fashion and, through my family, into precious metals — by then, the brand felt inevitable.
The Process
Every piece is handmade by artisans using generational techniques passed down through time. Every detail is considered to not only carry meaning, but also make you smile.
We hold no stock. We prioritise quality and sustainability over quantity, working with precious materials — an investment as much as an object, made to be handed down rather than replaced.
Good things aren't rushed.
The Vision
We stand for playfulness, family, and pieces that carry meaning beyond trend. In a world of excess, we choose character over convention.
A small percentage of every sale is donated to animal charities, because beauty should extend beyond what we wear.
